The Extraordinary Science Of Addictive Junk Food - 1743 Words

In the article â€Å"The Extraordinary Science of Addictive Junk Food†, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. These companies made their food taste better (putting sugar, salt and fat in product) for attracting more customers, and also tried to protect their individual customers from the â€Å"obesity epidemic†, which is named by Center for Disease Control and Prevention (Moss, 260), without losing market share. It put them a moral judgment of creating food that customers like or be good to customers’ health. However, another writer Ethan Watters describe a story in his article â€Å"The Mega-Marketing of Depression in Japan† that in the market of the depressant drug in Japan, pharmaceutical companies faced a dilemma. They found it so hard to construct a Western-view concept of â€Å"depression† among a large-scale demographic of Japanese people, to contribute to their mental health problem, and to make a profit for sure. In the former case, food companies applied multiple marketing strategies to collective demographics to create more individuals’ desire of consumption, while they were striving to protectShow MoreRelatedThe Extraordinary Science Of Addictive Junk Food Essay914 Words   |  4 PagesFood is an essential part of our life, to stay alive. Food is necessary for our bodies to develop, replace, and repair cells and tissues; produce energy to keep warm, move, and work; carry out chemical processes such as digestion of food; and protect against resist, fight infection, and recover from sickness. Food is made up of nutr ients such as vitamins, minerals, carbohydrates, protein, and fat. The body cannot function properly if one or more of the nutrients are missing. It has been common todayRead MoreThe Extraordinary Science Of Addictive Junk Food1248 Words   |  5 Pagestoday is childhood obesity. A child is considered obese if that child is above the normal weight for their age and height. Childhood obesity is a â€Å"national epidemic† problem in America that needs major attention. In the article,†The Extraordinary Science of Addictive Junk Food,† by Michael Moss he acknowledges that â€Å"Among children, the rates had more than doubled since 1980, and the number of kids considered obese had shot past 12 million†(473). Moss’s point is that the rates of childhood obesity hasRead MoreThe Extraordinary Science Of Addictive Junk Food938 Words   |  4 Pages In this article, â€Å"The Extraordinary Science Of Addictive Junk Food†, written by Michael Moss there are several sources used to try and prove that the junk foods that we consume on a daily basis aren’t healthy for us and have become addictive. Moss tackles the argument in a way of using rhetorical devices and figurative language to get his audience, which would be the consumers, to understand that the big companies that we’re giving our money to don’t care about our health, just whether or not we’reRead MoreReview Of The Extraordinary Science Of Addictive Junk Food1853 Words   |  8 Pagesa defence mechanism that leads to either the destruction of our surroundings or new concepts in ways to make the situation better. In Michael Moss’s The Extraordinary Science of Addictive Junk Food, he reports on the growing obesity epidemic in the United States as a result of food manufacturers â€Å"conscious effort†¦ to get people hooked on foods that are convenient and inexpensive† (Moss 262). Whereas, in An Elephant Crackup?, by Charles Siebert, we assimilate the fact that â€Å"elephant behavior isRead MoreMega Marketing : The Extraordinary Science Of Addictive Junk Food1679 Words   |  7 Pagesfactors. Some of these factors may include media, social groups, and pressure groups as well. In Michael Moss’s â€Å"The Extraordinary Science of Addictive Junk Food†, Moss examines the science behind food industry corporations and how scientist study which design and taste addict their consumers, correlating the effects towards the obesity epidemic. Moss proves that mega-marketing is a science that aims at the buyers psychology, making their taste buds crave the product, and their sense of sight attractedRead MoreThe Global Obesity Epidemic Of Michael Moss s The Extraordinary Science Of Addictive Junk Food1492 Words   |  6 Pagesor consumers are responsible for unhealthy body conditions. Michael Moss’s The Extraordinary Science of Addictive Junk Food depicts his beliefs on how the food industry holds the blame for the downfall of people’s overall health. Readers are introduced to the corporation minds behind the food industry and the marketing strategies behind their â€Å"addictive† snacks. Moss’s writing makes it harder for corporations of food industries to hide secrets among some of the top selling products that may notRead MoreShould Junk Food Be Banned in Schools1647 Words   |  7 Pages06 4 May 2013 Should Junk Food Be Banned in schools? My aunt, who has been in New York City for more than 20 years, told me that in the past, she always made her two sons’ lunches to take to school during school years which was more nutritive and less expensive. Her sons at that time were energetic and played outside a lot. But soon after, they did not bring their own lunches anymore. They asked for money from my aunt to purchase food in school canteens. Possibly my aunt thoughtRead MoreDocumentary: Food Inc Essay1286 Words   |  6 PagesEveryone has the right to know whats in the food that they are eating. Its upsetting how these massive corporations dominate American citizens. If everyone knew how much brutality was required to meet the demands of the fast food industry, I like to think the public would simply not tolerate it and demand that animals stop being designated property in law. I find it impossible to believe that if people knew the reality that they would not want animals to have recourse to legal protections f romRead MoreThe Power Of Context By Malcolm Gladwell1579 Words   |  7 Pagesharmful to their dignities. Similarly, Michael Moss, the author of â€Å"The Extraordinary Science of Additive Junk Food†, talks about the extraordinary science behind tastes and junk food addictions, and how multinational food companies struggle to maintain their stomach shares in the face of mounting evidence that their foods are driving the health crisis, while the public knows this fact and still willing to buy the junk food. Therefore, according to three articles, the cognitive associations andRead MoreFood Safety Essay1109 Words   |  5 PagesPolicy and Solution 1. The problem with todays society is that there are two things that are required for human beings to live: food and water. When you think of it, just think of how unsettling is it that our main source of life is also our main source of sickness in countless people. Unfortunately our food consumption is causing significant problems in a lot of different ways. In the Untied States, according to the New York Times, â€Å"one in three adults are considered clinically obese, along

The Evolution of Manifest Destiny - 831 Words

During the nineteenth century, manifest destiny became a particularly common concept. This idea stated that Americans were destined to expand across the western frontier and the world because the â€Å"superior† Anglo-Saxon race had received God’s divine blessing to do so. The idea first came about during the American Revolution in the 1700s and continued through such events as the Civil War and other nineteenth century conflicts. Americans became involved with Cuba, the Philippines and their turmoil with Spanish rule. They turned a â€Å"rescue mission† for the Cubans and Filipinos into an overtaking. Power-hungry Americans sought to take over the world, particularly in markets like China, regardless of the conflicts and battles that would ensue as†¦show more content†¦This act would lead Ho Chi Minh to look towards Russia and China in 1954 where he eventually became a Communist. By 1940, Japan had invaded Vietnam and stripped France of all colonial control, and in 1941 they had bombed Pearl Harbor. Ho Chi Minh saw this as a chance to seek independence for his country of Vietnam. He put together a small nationalist army called Viet Minh and helped in Vietnam fighting the Japanese and working with the Americans, who saw him as a nationalist, not a communist. Ho’s regime helped rescue and care for American fliers who were shot down in the region. In August 1945, the United States dropped atomic bombs on Hiroshima and Nagasaki killing 150,000 Japanese, ending World War II. By May 8, a peace treaty was brought up on Vietnam that divided it into North and South Vietnam, where violence had risen. By 1963, South Vietnam’s militia took control after their president’s death. Additionally, the death of JFK led to the inauguration of Lyndon Johnson, during whose term the war continued. America’s opinion of the war had now changed to one word- Quagmire. The war lasted five years after Johnson’s only term before South Vietnam was eventually defeated in 1975. The Vietnam War was started mainly because of America’s idea to indoctrinate American values and beliefs on them (better known as America’s Manifest Destiny). Vietnam was viewed by the United States as backward people who neededShow MoreRelatedManifest Destiny1555 Words   |  7 PagesThe Evolution Of Transportation Manifest Destiny was a widely spread belief that settlers in the United States should expand across North America. It was the belief that fueled the westward expansion. The westward expansion led to many other events in and around the United States. Before Manifest Destiny and the westward expansion the French and Indian War and Revolutionary War took place which allowed America to declare independence. Manifest Destiny was a big influence on the evolution of transportRead MoreEssay On Manifest Destiny1551 Words   |  7 PagesManifest Destiny was a widely spread belief that settlers in the United States should expand across North America. It was the belief that fueled the westward expansion. The westward expansion led to many other events in and around the United States. Before Manifest Destiny and the westward expansion the French and Indian War and Revolutionary War took place which allowed America to declare independence. Manifest Destiny was a big influence on the evolution of transport and technology. Before weRead MoreManifest Destiny Essay1269 Words   |  6 Pagesexpand west to the Pacific Ocean, Manifest Destiny would become one of the most influential ideologies in American history (Greenberg 3). This belief of the settlers aided in the westward expansion of the nation’s boundaries through the removal of the Native Americans who had inhabited the western lands for generations and in some cases centuries; and with a war with Mexico in which we gained territory in Texas, the southwest and California. The idea of Manifest Destiny was first introduced into theRead MoreManifest Destiny Essay1346 Words   |  6 Pagesideas, that would evolve into the American ideology known today as Manifest Destiny. Still, it was not until 1834 that the newspaper editor, John L. OSullivan, is believed to have first coined the phrase â€Å"Manifest Destiny† when he said in his article Annexation, ...our manifest destiny to overspread the continent allotted by Providence for the fre e development of our yearly multiplying millions (OSullivan 2). Manifest Destiny produced many conflicts, like the Mexican American War, caused theRead MoreAmerica s Hunger For Land And Power1166 Words   |  5 Pagespolicies and expand worldwide, such as large parts of South America and the Caribbean. American imperialism of the late 1800s and early 1900s demonstrated the same cultural and social justification of previous expansionism. The original doctrine of Manifest Destiny, which emerged in the 1840s to accompany westward continental expansion, advocated a belief that America was destined by God to expand its borders across the continent. For the most part, the United States’ need for more land was primarily toRead MoreThe Claim Justified Evolution Of The Transatlantic Slave Trade1518 Words   |  7 PagesThe Falsely Justified Evolution of the Transatlantic Slave Trade In the early stages of the evolution of slavery in Europe, which eventually transformed into the infamous transatlantic slave trade, slavery was simply considered as those who were held captive from each conflicting side of war. Whichever side lost the war was deemed slaves by the victorious side. Since there wasn’t any race that was considered inferior to the other within Europe, skin color wasn’t a large influence in early stagesRead MoreA Transcontinental Railroad1499 Words   |  6 Pagesexpand. Americans became extremely curious, wondering what lies in this forsaken land and developed the proposal of manifest destiny. The term manifest destiny â€Å"was a brief way to express support for American expansion and the annexation of western lands† (Mountjoy 12). Americans were now longing for a path from the Pacific to the Atlantic coast and hoping to fulfill manifest destiny. To achieve this â€Å"Asa Whitney proposes the construction of a transcontinental rai lroad† (Streissguth 9). The transcontinentalRead MoreU.s Expansionism : Manifest Destiny1363 Words   |  6 PagesVivian Natasya Mrs. Todoric AP Lang. 4B January 17, 2016 U.S Expansionism: 1850-1910 Manifest destiny was merely the concept that Americans were destined, by God, to expand throughout the continents. As the United States grew in authority, so did its concept of expansionism. This very concept brought about the war with Mexico which led to the United States receiving what is now known as the southwest. At the outset, the market revolution, advancements in transportation, and increasing nationalismRead MoreApush990 Words   |  4 PagesPhilippines and even China. We began expanding to find markets for our ever-growing production. Once we had conquered the continental United States we saw that we had the ambition to take on the world, as well as a faith in God that expanded Manifest Destiny across bodies of water into previously unobtainable lands. Document C underlines the importance of naval power, as well as outlining the three necessary obligations. â€Å"First, protection of the chief harbors, by fortification and coast-defenseRead MoreFrom Their Earliest Beginn ings, Railroads Have Played An1075 Words   |  5 PagesFrom their earliest beginnings, railroads have played an extremely vital role in shaping America; its society, its culture, and its destiny. Taking inspiration from the first railroads of Britain, American businessmen soon channeled the vast majority of their wealth and efforts into promoting the development of railways in the United States. And with its truly immense territory, growing population, and trailblazing spirit, America soon embraced the idea of a railroad that would connect the Pacific

Romeo and Juliet by William Shakespeare Analyse acts 1, 2 and act3, scene 1 Essay Example For Students

Romeo and Juliet by William Shakespeare Analyse acts 1, 2 and act3, scene 1 Essay Romeo and Juliet by William Shakespeare Analyse acts 1, 2 and act3, scene 1, with specific reference to how Shakespeare uses characters, language and structure to reveal the escalation of violence and tension in the play. Before William Shakespeares well-known version of Romeo and Juliet there were plays and short stories written in the form of this tragedy. Most of these were in Italian and French. For instance in 1567, around 28 years before Shakespeares version, a man called William Painter included his The goodly history of Rhomeo and Julietta in a volume of short stories, but even earlier during 1562 an author called Arthur Brooke had turned the story into a very long poem which he called The Tragical history of Romeus and Juliet There are many similarities between these poems and stories to Shakespeares play of Romeo and Juliet, he almost certainly used these to help in the writing of his own version of the play. This was quite usual in Elizabethan times for playwrights to use existing stories for the bases of their own, and Shakespeare was exceptionally good at using another peoples work and using their ideas and turning them into complex pieces of drama. But what made William Shakespeare think of setting this love affair between a feuding family? Well at the time there was a feud between two families these were the Longs and the Danvers. Shakespeare knew of this, as his friend the Earl of Southampton was also a friend with the Danvers. Romeo and Juliet was probably written between 1594 and 1595 by which time Shakespeare had already began his rise to fame by performing his plays in the London Theatre. Four or Five years before William Shakespeare had started his work in London and left behind his wife and three children, his eldest being Susannah, back home in Stratford upon Avon. William Shakespeare was 30 and had married his wife at 18, his eldest child being 13 years of age meaning his wife was pregnant before they married and this was probably the reason for the marriage. Shakespeare did not only write plays but also Sonnets. Many can be found in his plays and many were love poems and were definitely not written for his wife. Many people believe these love poems were written for a dark, musical lady whom he had most likely met whilst acting in London. Maybe the play Romeo and Juliet was his way of presenting his feelings for this dark, musical lady whom he truly loved, as he, like Romeo, could not have the woman he loved but in Shakespeares case he wasnt due to a feud, he was already married. Many of his sonnets appear in the first half of Romeo and Juliet, the opening prologue itself is a complete sonnet. It is believed that Shakespeare wrote these sonnets for this Dark Musical Lady I believe that this in fact was not love at all I believe that this was a term called courtly love his infatuation for this Lady was a lot like Romeos obsession for Rosaline. Courtly Love was when a man would fall in Love with a woman usually a woman they couldnt have, a woman who was married or a woman whom was spoken for, she would usually be of higher class (richer) then the man. She, of course, would have to turn him away to keep her reputation but also making the man miserable and his passion will grow for her; he starts making up poems about his love for her and staging fights for himself to win so he could impress his lady with his battle skills. From all her coldness he now suffers depression, he cannot think eat or sleep for his Love for his lady; he prays to God to soften her heart and to reduce his anguish he continually thinks jealous thoughts of his lady. This is what courtly love was all abou t, a man wanting an unattainable woman, Such as Romeos for Rosaline and Shakespeares for this Dark Musical Lady. The play on which this subject is based upon Romeo and Juliet is known as a play of contrasts and of themes e.g. Love, Detestation, Life, Death, Aggression, fate, age, youth. The focus of my essay is the violence of the play but the leading up to this is the main cause of it which of course is love and the fate that awaits Romeo and Juliet as between them is meant to be hate so again we see those love and hate contrasts, this being the main theme of the play but we can not ignore the background themes of the play as they build it up and secure our tragic ending, One of these themes is the matter of youth and age, and how young Romeo is in his youth and is abrupt with his emotions which is contrasted with the calm wisdom of old friar Lawrence. But the balance is the worry of Romeo by his parents and the unpredictability of the parents towards their beloved daughter Juliet. Romeo and Juliet is very well known as a play of contrasts, throughout the play many can be seen, some are plainly obvious and others are inconspicuous e.g. the love and hate theme between Montague and the Capulet and Romeo and Juliet is particularly obvious but age and youth contrast theme is quite hidden but looking into the characters of Friar Lawrence and Tybalt it is easy too see that with age comes wisdom allowing Friar Lawrence able to see both sides of the feud without getting caught up in it, while as Tybalt is young and foolish, his anger gets the better of him and tragically allows himself to die and Romeo to be banished from Verona. There are many of these themes some of which are: Age and Youth, Chance and Fate, Love and Violence and Life and Death, the aspect of this essay is the theme of Love and Violence and how Shakespeare creates the escalation in the play, but this theme can not be considered by its self as Shakespeare uses the other themes to create more of an esc alation to the violence of it all. The theme of love is very much involved in the play as the play is a tragic love story, but in the play different people mix up the aspects of love. Romeos way of showing love and his idea of it all are somewhat different from his friends. Romeo plainly shows here at the Capulet mansion what he thinks of love when he first sees Juliet. Romeo. If I profane with my unworthiest hand This holy shrine, the gentle fine is this, My lips, two blushing pilgrims, ready stand To smooth that rough touch with a tender kiss. While as his friends show a whole different aspect on Love, all they see is the sexual side of it and they admit this and in fact actually show-off this fact when they see the Nurse outside the church. Maggie Greene EssayBy the next day Romeo has forgotten about his love for Rosaline and has gone to Friar Lawrence who certainly has not forgotten about his love for Rosaline and is now worried for two things, one that the fighting would separate the marriage and two if he loved Rosaline like this and can switch so quickly it wasnt really love who is to say this is? Friar Lawrence: Tho and these woes were all for Rosaline and Art thou changed? Shakespeare is revealing to the audience how Romeo was only in courtly love with Rosaline but now he has felt true love for Juliet, he is revealing to them and explaining to them how bad things can really get because Romeo and Juliet are on opposite sides, he is showing that there is only one person on both sides of this, whom is friar Lawrence and he is showing the audience how scared friar Lawrence is but he changes his mind and shows the audience a look of enlightenment on friar Lawrences face and reveals to the audience of the Friars plan that if the couple get married through the fighting it might surpass it all and cause a truce. This act opens with Romeo and Juliet talking on the balcony about there love and Romeo proposes, Romeo then goes off the next day to make arrangements for their wedding with Friar Lawrence, Friar Lawrence then questions him about his love for Juliet and his abandoned love for fair Rosaline. Shakespeare then shows us how the Montague feel about the Capulet, he shows us two people on the Montague side or of the Montague family telling us what they think of Tybalt the Capulet cousin, they know that after the party a fight will commence between Romeo and Tybalt, they expect Romeo to win, Mercutio, Romeos best friend sticks up for him and calls Tybalt a wimp. Mercutio: More than prince of cats. O, hes the courageous captain of compliments Mercutio is in a bad mood and then he insults an innocent by passer who turns out too be the Capulet Nurse she insults back and Mercutios mood gets worse. The nurse goes home to meet up with Juliet to tell her of the news of her wedding, She sweet talks the nurse but when the nurse doesnt tell her she becomes angry and confused she tries sweet talking the nurse again and gets her way and finds out. At the end of this act the young couple finally precede to their wedding and are bonded for eternity, little do they know what was in store for them. The main events always happen in the middle of the story, although Shakespeare opened up his story telling us what happened he did this in a very clever way, he tells us what happens so we will watch and we think how does it happen then where does it go wrong well in Act 3, thats where it all goes wrong, this is probably the most violent of acts and it is one scene where most of the violence actually happens, that scene is scene 1. At the beginning of the scene Mercutio is still in a very bad mood, the weather is hot and is emotions are high; he is spoiling for a fight, Benvolio is concerned he is remembering what the price ordered and knows if his friend is challenged to a fight he is not going to refuse, Benvolio is yet again trying to maintain the peace. Benvolio I pray thee, good Mercutio, lets retire: The day is hot, the Capls are abroad, And if we meet we shall not scape a brawl, For now, these days, is the mad blood stirring. Soon enough with Mercutio ignoring Benvolios warnings Tybalt comes along looking for Romeo, Mercutio starts joking about the whereabouts of Romeo and other subjects about the Capulets, but Mercutios joking soon turns into his annoyance and starts to challenge Tybalt for Romeo. When Romeo turns up at the scene he is immediately bombarded and challenged to a fight, he of coarse being married to Juliet refuses the offer. Romeo: I do protest I never injured thee, but I love thee better then thou canst devise. Tybalt still will not accept the fact that Romeo does not wish to fight, he therefore challenges him again, the day is hot and Tybalts anger is high he is not going to stand the refusal for to long, and before long is calling him a wimp. Shakespeare shows us Romeos strong nature and how he can handle it, but however while Romeo can deal with the pressure Mercutio cannot. Mercutio challenges Tybalt to a fight in which Tybalt accepts. Mercutio: Will you pluck your sword out of his pilcher by the ears? Tybalt: I am for you Shakespeare is trying to show the audience how bad the fighting really is, look at how Tybalt is accepting the challenge of Mercutio, whom isnt even a Montague, but is in relation to the Montague as a friend. Although Mercutio joked about Tybalts fighting he soon realised what hed done and what hed volunteered himself into, Benvolio knew what was going to happen, and eventually it did, Mercutio was killed. Romeo is furious, angry; he pulls his sword on Tybalt. Romeo: And fire-eyed fury by my conduct now! Tybalt ran after the death of Mercutio but for some un-known reason he returns, He now gets his own way, Romeo challenges him to a fight to the death. The outcome to these events have a ripple effect throughout the rest of the play, Tybalt is killed by Romeo, the princes order tells us that Romeo should be killed, but because Tybalt should have been killed first because the killing of Mercutio, Romeo is let off with only banishment but if Lady Capulet had her way then he would have been killed. Lady Capulet: For blood of ours, shed blood of Montague The prince will not act upon Lady Capulets instructions and asks Benvolio, an eyewitness of what had happened, the prince believes Benvolio showing the audience yet again that he is a peacemaker and a trustworthy person. The last words of Mercutio are very important he says A curse on both your houses and thinking about it this does actually happen both the Montague name and the Capulet name are wiped out, the parents are probably too old to have children now and there only children commit suicide. To conclude my essay I would like to include my own comment on the play and the violence in it, Shakespeare has created an excellent plot idea and turned it into a play still enjoyed by audiences today, his theme ideas are very cunning and well hidden unless looking into the play in depth, the characters created are still a great influence in many peoples lives today and the violence of the play will still be well known for years to come and will still be used in comparison with people and families who do not like one another and show it in an unfriendly way.

The Effects Of Music On Advertising And Choice Befhavior Essays

The Effects Of Music On Advertising And Choice Befhavior Jose Gonzalez Mktg. section 8 April 2000 THE EFFECTS OF MUSIC IN ADVERTISING ON CHOICE BEHAVIOR: Introduction Commercials typically contain both product spedific information and background features such as pleasant music, attractive colors, and humor. Of the two experiments that Gerald J. Gorn conducted we will analyze the one experiment, which determined whether background features of a commercial, in this specific case music, affected product preferences in consumers. It is said that the impact of product information in a commercial on beliefs and attitudes would typically be interpreted within an information-processing framework. It is suggested according to Gorn that a classical conditioning framework could account for the potential impact of background features on product attitudes. This approach believes that the subject must be consciously aware of the presence of the unconditioned stimulus when the conditioned stimulus is present in order for the conditioning to take place. One difficulty with the classical Conditioning approach is the lack of awareness. According to Gorn, the consumermay not always be aware that the unconditioned stimuli in a commercial may affect his/her product attitudes, moe general, the consumer may not be aware of the real forces impacting on both attitudes in this case the impact of music. In a typical communication situation, people may not realize or accept the impact of unconditioned stimulus on their responses to the ad. So, possible classical conditioning effects might therefore, be underestimated and underrreported in self-reports. Cognitive bias can result from an atempt to think well of oneself, states Gorn. So it means that a rational analysis in communication behavior might be bias in favor of information. For classical conditioning, product information in the commercial must be kept minimal, otherwiese the unconditioned stimulus in the commercial might vaguely be arousing interest in product information.